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Journal Articles International Journal of Economic Performance - المجلة الدولية للأداء الاقتصادي Year : 2021

Artificial Intelligence (AI) .. Marketing touchpoints

Khalida Abi
  • Function : Author
  • PersonId : 1121500
Salah Zakraoui
  • Function : Author
  • PersonId : 1121501
Ahmed Benahmed
  • Function : Author
  • PersonId : 1121502


Data analysts behind the "Marketing" desk keep trying to find links between identified data, but they can't easily find patterns in complex and huge amount of data, in order to generate insights. "There is where Artificial Intelligence brightly shines and supports many more functions intelligently in marketing department ... in real time..." The main objective for these papers is to put the magnifying-glass above the underlined part in the Previous §, To examine scene for marketing academics, managers and activists. Within trying to develop a marketing understanding of (AI) and its current potentials, in the way where we highlight its latest use-cases in the marketing context.
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hal-03505864 , version 1 (31-12-2021)


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  • HAL Id : hal-03505864 , version 1


Khalida Abi, Salah Zakraoui, Ahmed Benahmed. Artificial Intelligence (AI) .. Marketing touchpoints. International Journal of Economic Performance - المجلة الدولية للأداء الاقتصادي, 2021, 04 (03), pp.322-342. ⟨hal-03505864⟩
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